TONI&GUY Celebrates a collaboration with Giles Deacon at London Fashion Week

As official Haircare Sponsor to LFW, our commitment to support key British fashion talent extends to a two season brit designer Giles Deacon

Having graduated from Central Saint Martins, London in 1992, Giles is an industry veteran, having worked at Jean Charles de Castelbajac in Paris, Bottega Veneta and Gucci.

In February 2004, Giles showed his first collection by launching his eponymous GILES label and has won a multitude of awards including 'Best Designer' in February 2005 and 'Best of British Award' for Fashion Design in January 2007. More recently, he was also nominated for the 'Red Carpet Award' at the British Fashion Award in 2007.

"Fashion is at the core of everything we do and have the opportunity to work with the arguably the most celebrated British Designer is incredibly exciting. Giles dresses many of rock and fashion's royalty and represents the 'Brit Cool' element of fashion that makes LFW such a notable event and one we are incredibly proud to be sponsor to. Like TONI&GUY, Giles translates high fashion trends into everyday wearable style via his diffusion range, fitting our brand profile and ethos perfectly" says Sacha Mascolo-Tarbuck, Global Creative Director

"I am really excited to be working with TONI&GUY for the Autumn/Winter 2008 show with their innovative product and talented team will bring a great dimension to the final aesthetic" says Giles Deacon