current collections

Model.Me

The idea and concept Model.Me, came at a time when it felt right to develop a high performing haircare range, which had a strong connection to the fashion industry. It was thought that the new range should also accurately represent today’s fashion conscious and style-driven woman, who increasingly demands quality and exclusivity backed by ‘true’ personalities that she can relate to.

Not just another celebrity endorsement, Model.Me is the first ever haircare range developed as a collaboration between leading fashion and music personalities and a famous hairdressing brand.

KAIZEN

To create the KAIZEN collection the International Artistic Team worked on house models for several months, developing ideas and inspirations, to create a collection that is highly editorial and directional. KAIZEN is all about 'originality', time travelling back to the early 80's - with bold colours and strong silhouettes that embody humour and fun. Moving away from celebrity inspired looks, this is an embracement of - 'the individual'.

label.m

This campaign for label.m is a progression on the theme of last year's shoot, with the The Rock Band image carrying through. label.m has developed a strong and clear identity, epitomising all things cool and fashion and music play very heavily in our inspiration .

A modern take on structured shapes, the haircuts feature clean lines with modern texture for a very youthful feel.