what's the story?

For over forty years TONI&GUY have remained at the forefront the hairdressing industry and have pioneered the ‘professional hairdresser’, exceeding all industry standards to make expertise available on a global scale.

TONI&GUY is the ‘Official Haircare Sponsor of London Fashion Week’ and The Vaxhuall Fashion Scout initiative, translating catwalk trends into wearable hair has seen them gain a reputation as the fashion-led hairdresser.

TONI&GUY was voted as a Superbrand (an accolade given to only the UK’s strongest brands) in 2005, 2006 and most recently for 2008/09 and a CoolBrand additionally in 2006. TONI&GUY is the first ever hairdressing company to receive both nominations.

TONI&GUY have 402 salons in 41 countries worldwide and 28 educational academies globally employing over 5000 in the UK and a further 2000+ employees across the world!

Sacha Mascolo-Tarbuck daughter of founder and CEO Toni Mascolo, is the youngest ever person to win Newcomer of the Year at the British Hairdressing Awards aged 19. She is now Global Creative Director and her husband James Tarbuck is Global Brand Director for the company.

In 2007 Sacha was nominated for the HAIR Magazine Awards ‘Hairdresser of the Year’, The UK’s ‘Most Wanted’ Look of The Year and ‘Fashion Focused Image of the Year’ from the Fellowship of British Hairdressers.

The TONI&GUY International Artistic Team were again nominated in 2007 for the title of Best British Artistic Team of the Year at the British Hairdressing Awards, an accolade they have won a record 11 times.

TONI&GUY have won over 85 awards - 47 of which are British Hairdressing Awards.

In 2007 the International Artistic Team travelled to 25 countries and created the hair for numerous shows and seminars on a global scale, attended by literally thousands of hairdressers each year.

TONI&GUY created a professional hair care range called label.m in 2005, which has successfully launched in 32 markets within the last two years.

TONI&GUY have published 29 Educational books and 25 video/DVD step-by-step collections to date.

Renowned stylists Guido, Adam Bryant, Tracey Cahoon and Eugene Soleiman have all worked for TONI&GUY.

TONI&GUY has it’s own in-salon TV station featuring music videos, fashion TV and TONI&GUY features are watched by over 90,000 clients each week.

Every issue of the award-winning TONI&GUY magazine is read by 100,000 clients!

TONI&GUY has a sister company essensuals, founded by Sacha Mascolo-Tarbuck and brother Christian Mascolo in 1997. There are now 65 essensuals salons worldwide. www.essensuals.com

The TONI&GUY signature haircare range has been available exclusively in Boots since 2001. Men Only TONI&GUY’s first Male grooming range launched in February ’06.

In September ’07 TONI&GUY launched an exciting new haircare range Model.Me www.model.me.com developed in partnership with leading fashion and music personalities Erin O’Connor, Helena Christensen and Jamelia - this capsule collection of 15 products marks the first ever haircare range not just endorsed, but developed as a collaboration between leading personalities and a hairdressing brand.

TONI&GUY has its own media department which combines PR, advertising, design, TV and publishing and receives more than 100 press enquiries per day!

In 2003, TONI&GUY launched it’s own charity, “The TONI&GUY Charitable Foundation”, which is committed to raising £700,000 for the refurbishment of a new children’s ward at the Variety Club Children’s Hospital, King’s College in London. It will be known as the TONI&GUY Ward, and will care for chronically sick children from all over the UK.