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Toni Mascolo and Brother Guy co-founded the first TONI&GUY salon in 1963 Clapham, London, joined by their 2 brothers Bruno and Anthony. By the 1980s the company had grown from a salon to hundreds in over 20 countries world-wide. Driven by their philosophy of pushing the boundaries of hairdressing and delivering creativity, quality and consistency to every client, Toni and Guy Mascolo were one of the first to begin the franchising boom, with the first franchised salon opening in Brighton in 1988.

As the daughter of co-founder Toni Mascolo, Sacha was literally born into hairdressing. By an early age she had already proved to have the creative vision and talent to surpass her peers and take the direction needed to make TONI&GUY a 'SuperBrand'.

Having joined the company in 2001 from a TV and production background, James has tackled the complex task of forming a cohesive brand-enhancing strategy, creating sophisticated and innovative above-the-line campaigns across the Mascolo Group brands. Core areas have included: the creation of TONI&GUY.TV, the launch of TONI&GUY Magazine, third party brand initiatives and the development of both the PR and Design teams.

Our award-winning International Artistic Team is made up of innovative individuals that specialise in session work. Creating hair for more shows than any other hair team backstage at London Fashion Week, with over 30 shows every season, including GILES, Todd Lynn, Bora Aksu, Aminaka Wilmont, William Tempest and designers alike. As well as shooting with iconic photographers such as Rankin, Miguel Reveriego and Troyt Coburn for leading Media titles and international campaigns.