LABEL.M

Performance-led. Ingredient-conscious. Results you can see.

IT'S OUR DNA

Developed by CEO Sacha Mascolo-Tarbuck and the award-winning TONI&GUY Artistic Team, LABEL.M is built on a foundation of professional expertise and innovation - formulas designed to deliver real, visible results.

Advanced Technology. Exceptional Hair.

A collection powered by exclusive technologies that work intelligently to transform the condition and appearance of hair.

OUR PRODUCT MATRIX

Your hair. Your formula. Your results.Explore 50+ formulas across five essential haircare solutions. Tap to shop your interactive product matrix.

LABEL.M Honey & Oat Moisturising Conditioner LABEL.M Organic Lemongrass Moisturising Conditioner LABEL.M Diamond Dust Nourishing Conditioner LABEL.M M-Plex Bond Repairing Conditioner LABEL.M Cool Blonde Toning Conditioner LABEL.M Vibrant Rose Colour Care Conditioner LABEL.M Royal Yuzu Anti-Frizz Conditioner LABEL.M Amaranth Thickening Conditioner LABEL.M Organic Orange Blossom Volumising Conditioner LABEL.M Protein Spray LABEL.M Diamond Dust Nourishing Leave-In Conditioner LABEL.M M-Plex Bond Repairing Miracle Mask LABEL.M Curl Activating Lotion LABEL.M Anti-Frizz Smoothing Mask LABEL.M Fashion Edition Sea Salt Spray LABEL.M Fashion Edition Blow Out Spray LABEL.M Fashion Edition Heat Protection Mist LABEL.M Fashion Edition Volume Mousse LABEL.M Fashion Edition Gel LABEL.M Volume Foam LABEL.M Thickening Cream LABEL.M Humid-Defy Mist LABEL.M Anti-Frizz Smoothing Balm LABEL.M Curl Define Cream LABEL.M Curl Define Foam LABEL.M Fashion Edition Ultimate Hairspray LABEL.M Fashion Edition Brunette Texturising Volume Spray LABEL.M Fashion Edition Brunette Dry Shampoo LABEL.M Fashion Edition Wax Spray LABEL.M Fashion Edition Texturising Volume Spray LABEL.M Fashion Edition Dry Shampoo LABEL.M Fashion Edition Shine Mist LABEL.M Fashion Edition Healthy Hair Mist LABEL.M Rejuvenating Radiance Oil LABEL.M Matt Paste 120ml LABEL.M Matt Paste 50ml LABEL.M Deconstructor LABEL.M Fashion Edition Styling Cream LABEL.M Honey & Oat Moisturising Shampoo LABEL.M Organic Lemongrass Moisturising Shampoo LABEL.M Diamond Dust Nourishing Shampoo LABEL.M M-Plex Bond Repairing Shampoo LABEL.M Cool Blonde Toning Shampoo LABEL.M Vibrant Rose Colour Care Shampoo LABEL.M Royal Yuzu Anti-Frizz Shampoo LABEL.M Amaranth Thickening Shampoo LABEL.M Organic Orange Blossom Volumising Shampoo

Unlock up to 20% off your 5 step routine with our haircare quiz.

FIND THE RIGHT PRODUCTS FOR YOU

Not sure what your hair needs? Take our interactive Hair Quiz and answer a few simple questions to discover your personalised 5-step regime, tailored to your hair and goals.

THE ONLY OFFICIAL PRODUCT OF LONDON FASHION WEEK​

Developed from decades of Fashion Week experience and powered by advanced styling technologies, our Fashion Edition range brings runway-inspired creativity to everyday styling.​